Our Story

Unstitch India started with a simple, honest realisation —
India was never minimal, so why should our clothes be?

Everywhere we looked, fashion was becoming quieter, softer, stripped down. Pretty, yes — but not us. Not the India we grew up living.
Because real India?
It’s loud. It’s colourful. It’s expressive.
It’s that 70s Bollywood poster with ten faces and twenty colours.
It’s the bazaar that never sleeps.
It’s the emotions that refuse to stay subtle.

And somewhere between all this noise and beauty, the idea of Unstitch India was born.

What started as a late-night spark turned into a full-blown vision:
to bring back the raw, unfiltered Indian maximalism we all secretly miss.
Not as nostalgia, but as everyday fashion — wearable, comfortable, expressive.

When we began building the brand, every sketch felt too clean, too polished, too “global minimal.”
Until one moment — a moment that changed everything.

A retro Indian poster popped up on our screen.
Bold colours. Dramatic composition. Full energy.
It reminded us of who we are as a country —
a place where emotions, colours, art, culture… everything comes in EXTRA.

That was the spark.
That was the Unstitch moment.

From that day, our mission became clear:
Create clothes that feel lived-in, real, expressive.
Design pieces that bring India’s spirit back into everyday wear.
Craft silhouettes that let you be yourself — but louder, brighter, more you.

Our logo, our colours, our identity… everything you see today is stitched with the soul of Indian maximalism.
Not messy, not overwhelming — but vibrant, intentional and deeply rooted in where we come from.

Unstitch India is for people who feel deeply, dress fearlessly and express freely.
For those who don’t fit into clean lines and muted palettes.
For those who love a little drama. A little extra. A little India in everything.

This is our story.
A story of colours, chaos, nostalgia, culture — and the courage to express.

This is Unstitch India.
Alive, expressive, unapologetically Indian